John Varvatos has launched Artisan Pure, a new limited edition fragrance for men. Artisan Pure is a flanker to 2009's John Varvatos Artisan, and follows 2016's Artisan Blu.

John Varvatos Artisan Pure is inspired by the verdant and lush hills of Xalapa, Mexico and its vast coffee and citrus groves. Redolent, luxurious citrus notes bring an understated elegance to modern, sun-warmed woods.

The fragrance is a crisp, woody citrus scent, as refined as it is cool. Highlighted are three distinct types of petitgrains, which use all elements of the citrus tree: leaves, branches and tender fruit; as well as the best quality of orris.

John Varvatos Artisan Pure is available now at Bloomingdales, in 75 or 125 ml Eau de Toilette.

(via bloomingdales)

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