Now even designer fragrances, traditionally top sellers in department stores, are struggling. Coty Inc., the world’s third-largest cosmetics maker and owner of the Burberry Beauty license, reported a sales decrease of 3 percent in its luxury division in the fiscal year ending June 30, 2017, driven by declines in the Marc Jacobs and Calvin Klein scents, although organic sales increased by 5 percent in the fourth quarter.
— Read more at Designer Fragrances Take Cues from the Growing 'Niche' Market at Business of Fashion.
After reading this article i conclude that we shall see more and more exclusive collections of several fragrances being launched…
The article struck me as just “same old” — those things have been true for some time now, and we are already seeing more and more exclusive collections
I don’t know how Calvin Klein hasn’t launched theirs yet!
I don’t think a luxe CK collection would sell, do you? Wonder if Ralph Lauren’s is selling.
Well, people seems to purchase anything that is exclusive these days.
I also wonder about Ralph Lauren one. I wanted to try them. At least these is a collection that is not ultra-expensive.
Funnily enough, the article claims that the appeal of ‘niche’ is that it is ‘less likely to be heavily marketed’ in comparison to designer fragrances. Indeed, when it comes to exclusive brands, we know that it’s the quality of the BS rather than the quantity that counts!
Ha, yes, but most of the BS is produced at little cost to the brands
I imagine we’ve all noticed this trend over the past months. It will be interesting to see how (if?) the number of launches per year changes as the industry shifts its focus.
Personally, I have some vague feel of potential price: potential pleasure ratio, and there’s a price point at which the ratio doesn’t work. The upside is that I can weed out an awful lot of launches, thanks to vague justification math.
Over the past couple years, I’d say…and launches continue to rise.