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Running

Posted by Robin on 28 August 2017 10 Comments

Kristen Stewart for Gabrielle Chanel.

Filed Under: perfume in the news
Tagged With: chanel, video

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10 Comments

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  1. Coin-op says:
    28 August 2017 at 10:55 am

    um, I know I’m not the target audience here, but I thought that ad was just awful. She’s “running”, but it doesn’t look like her heart is really in it – she’s wrapped in toilet paper, and she doesn’t look too enthusiastic about breaking that beveled glass ceiling. I think Kristin Steward would be better in the sort of ad campaign that features lounging, ennui, etc.

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    • Robin says:
      28 August 2017 at 11:44 am

      I’ve just updated it with the longer (1 minute) version, but it isn’t likely to change your mind.

      Kristen Stewart never looks enthusiastic to me. Maybe that deadpan cool is what attracts young people, what do I know.

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      • Coin-op says:
        28 August 2017 at 12:56 pm

        no, no better :)

        What was Chanel thinking? Kristin Stewart running? She’s not athletic, not enthusiastic, and she’s not even standing up straight at the end, it’s painful to watch!

        That said, she is very attractive, she actually always looks like Meg Ryan in When Harry met Sally – the New Years scene – but she looks like that all.the.time.

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  2. AnnJune says:
    28 August 2017 at 11:10 am

    Sorry – found the whole thing silly and without grace. Maybe a dancer running could have pulled it off. Still hoping for a pleasant surprise with the perfume, as it seems to be getting mostly meh reviews.

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    • Robin says:
      28 August 2017 at 11:45 am

      See above — just replaced original video with longer version. I think she is meant to seem powerful rather than graceful?

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      • AnnJune says:
        28 August 2017 at 12:16 pm

        Ah, and in a perfect world we get both ; )

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  3. tiffanie says:
    28 August 2017 at 2:15 pm

    no, not working for me. I find kstew interesting but this is oddly clumsy.

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    • Robin says:
      28 August 2017 at 9:33 pm

      You know her better than I do if you call her kstew ;-)

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  4. Jiji says:
    28 August 2017 at 4:07 pm

    This is just weird.
    Is she a mummy breaking out of her tomb and bandages?

    And what does it have to do with Gabrielle Chanel anyways? She was the inspiration for, and gave the name to the perfume.
    Wouldnt be more logical to use ‘scenes’ from her life story as an inspiration.

    Then again, you dont want the general public digging into it. She was most likely an antisemite and sympathetic to the Nazi’s and what more. So, that would be bad idea right?

    By the way, knowing that has not stopped me from buying Chanel. But it really bothers me they seem to train their SA’s to mention Gabrielle in their sale pitches like she was some kind of goddess, because she was a horrible person.

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    • Robin says:
      28 August 2017 at 9:33 pm

      Much of Chanel’s advertising about Coco Chanel (see the Inside Chanel series, for instance) is about how she broke free from restraints. I think that’s the connection they are looking to reinforce.

      (Not meaning to ignore the rest of your point, just have nothing new to say on the subject!)

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