French niche line Jovoy Paris has launched Rose Millésimée, a new floral fragrance advertised as "a different kind of rose".
The embodiment of the confidential nature of the Centifolia Rose (also known as the May or cabbage rose), ROSE MILLESIMÉE is an olfactory metaphor for a moment frozen in time, the reflection of a story, a region and a tradition of craftsmanship. In homage to the Centifolia Rose, this absolute hangs back yet asserts its exceptional character. In Vanina Muracciole’s interpretation of the Rose Centifolia, attention to detail meets a quest for the sublime.
“For years now, I’ve wanted to reproduce the Centifolia rose without artifice, without a dominant synthetic environment that would make the note consensual. It was about conserving the flower’s natural properties and suggesting comfort.”
To the Grasse region’s native blossom, Vanina Muracciole has added a dash of spices, candied apples, essence of Bulgarian rose and white musc to create a “powerful and carnal soliflore.” The fruit of nature’s whims and unrivaled, nuanced soil, it tinges each vintage with its signature and patina.
Jovoy Paris Rose Millésimée is €160 for 50 ml.