This is what I find so funny. So much of it is just about marketing. Something can be in a black bottle with lots of skulls, but it may be composed of roses and jasmine. But the thing is, because your mind wants to think, 'This is deathly,' you're going to convince yourself that it's deathly. And that's the beauty of perfume. It's all fantasy.
— Steven Gontarski of Scent Bar talks to columnist Melissa Broder about "challenging" fragrances. Read more at Notes From Underground: Can a Fragrance Help Us Embrace Mortality? at Elle. Hat tip to Kevin!