More than just a way of eliminating odor (we’re talking about you, Fido and Frisky), home fragrance has lately become a means of self-expression. “It’s an element of design, like the colors on the wall or the furniture — it’s a way for people to communicate who they are,” said Richard Weening, chief executive of Prolitec, the Milwaukee-based commercial air care company that recently introduced Aera.
— The New York Times investigates high tech diffusers. Read more at When a Scented Candle Just Won’t Do. Hat tip to Holly and VanMorrisonFan!