Designer Jason Wu will launch his debut fragrance, Jason Wu Eau de Parfum. The new scent was made under licensing arrangements with Parlux.
Jason Wu Eau de Parfum was developed by perfumer Frank Voelkl, and features jasmine. Per Mr. Wu:
The first thing he [Voelkl] did was show me something like 200 raw ingredients that I had to smell. I smelled everything and this one scent that took me back was jasmine sambac. It was the one thing that took me back; it transported me. I remember when I was little, I lived in Taiwan and our neighbor had a whole wall of jasmine and I used to go pick it. I didn’t even remember this, it was so subconscious…
Jason Wu Eau de Parfum will debut in August in Saks Fifth Avenue and Hudson Bay stores, in 90 ml (and possibly other sizes as well) and in matching body products.
Update: Jason Wu Eau de Parfum is a woody floral, and features notes of pink pepper, fig, freesia, peony, jasmine and musk.