Most people, when the weather gets warmer, revert to something cologne-like or citrussy for a scent. My question is, why? If you're going to eat seasonal, you may as well "scent" seasonal too, and if you like your perfumes flowery, as I do, there is an embarrassment of options - from jasmine to rose to sweet pea. But none are quite so perfect to wear in the hot weather as the gardenia.
— Read more at Gardenia's World at Vogue UK.