Guerlain has launched Lui, a new unisex fragrance. Lui plays on the name (and bottle design) of 1929's Liu.
Female. Male. Why choose ? He is a perfume that loves to stir up trouble. Neither totally feminine nor truly masculine, it is both at once. Guerlain is inspired by a generation that is free from the norms of the genre, and has the idea of a decidedly universal perfume.*
Lui was developed by perfumers Thierry Wasser and Delphine Jelk, and centers on benzoin and carnation. Additional notes for the spicy woody floral include resins and leather.
Guerlain Lui is available in 50 ml Eau de Parfum, €160.
* A possibly horrid Google translation of the original French.