It is evident from Kantar Worldpanel’s usage data that many European women are fragrance lovers, especially the Spanish, with 72% of them using fragrance. This compares to 68% of Polish, 64% of French, 54% of German, 51% of UK and 50% of Italian women. This passion for fragrance puts Europe ahead of the US, where only 28% of women claim to use fragrance.
— Read more at When New Is Not Enough! Fine Fragrances Fall Flat at Happi.