Take Harley-Davidson as an example, a company famous for its ‘biker myth’ image. According to West, when the company launched their “cheap-smelling” perfumes in 1990, many fans hated it and accused the company of "Disney’fying" the brand. The company ultimately learned that brand loyalty does have its limits. So they admitted their mistake and discontinued the perfumes that alienated core customers.
— Harley-Davidson fragrances are among the offerings at The Museum Of Failure in Helsingborg, Sweden. Read more at The Museum Of Failure Dishes On The Worst Products Of All Time at Forbes.