Italian niche line O'Driù has launched Sea Angel, a new fragrance.
A new fragrance of “Angel” range is born, another stereotype of perfumery is reversed: this time Angelo Orazio Pregoni interprets his provocative and irreverent way the fragrances “sea-inspired”. The aim is one more time to reveal and neutralize the banality and dullness the fragrance market has accustomed its audience to: the Italian fragrance creator astonishes and floors his fans as usually he does, creating something really audacious and “marine” in a different, but undoubtedly.
Sea Angel is not just a name: it’s the key that opens the lock of a chest lost in the dark sea abyss, and over there long forgotten. Angelo Orazio Pregoni is the only that knew this chest and where it was. Once he opened it, a fluid, untouchable entity releases, expands, blends itself with what is around, moving between mermaids and other sea creatures, and sudden light glares that plough the darkest abyss. Deepness spirit that brings thousands, charming and terrific marine suggestions, becoming their messenger, or “Angel” indeed. The sea is represented in its intimate, wild and amazing nature, beyond graceful but fake marketing stories.
[...] Sea Angel is born to tell a truth: that one of the sea with its olfactory sensations, beyond the curtain of fake perfection and pleasantness of “marine” fragrances that invaded the market. The olfactory dynamics is changing intentionally: a wave breaks on the rocks and gives off splashes, so powerful spurts full the air with a strong seaweeds smell. Then, as after the wave retired, they leave the scene to more elusive feelings, that join deep and outside, darkness and light, that express the dead calm of the sea and, just a second after, a furious storm offshore, the pleasantness of the saltiness and the disturbing sensations of salty lymph too.
The notes feature grass, pine, rose, tuberose, seaweed, tangerine, vanilla, oud, cypriol, musk, green apple, fox fur, ginger, coriander and cumin.
O'Driù Sea Angel is €160 for 50 ml Eau de Parfum.
(via odriu.eu, additional information via profumeriagini.it)
Wow, that is some Prix Faux (? sorry, I can’t remember the name of the competition offhand!) worthy copy!
And I must say, I’ve never seen fox fur listed as a note before.
Yep. And I didn’t even repeat all of it.
Who did the marketing for this…
Not me.
I’m always looking for a good salty lymph ???? Copy and translation aside, it actually sounds pretty intriguing.
And now, at last, you’ve found it!
And yes, might well be.
My eyes glazed over trying to read the ad copy. Not even the mention of fox fur could save it.
*quickly glances at calendar*
Q: Aren’t they about two decades too late to the marine inspired fragrance party?
Fug bottle and that list of notes is a hot mess.
On a happier note: It’s FRIDAY y’all! Enjoy the weekend!
Dear lord. No editors on the staff, I take it?
I only clicked on the link to see this because I couldn’t believe my eyes when I read “niche” and saw the bottle. It looks like something that’s been sitting in a clearance bin at the 99 Cent store for decades.
I thought the same, when I looked at the bottle didn’t think 99c but maybe a brand like Avon. Hope the fux fur is an alive not dead one, otherwise it will be chaos.
There’s just so much to say about this:
1. The bottle is very unattractive but trying hard to be different.
2. The mind-boggling copy is so hilarious, it’s sad. Would make a great Le Prix Eau Faux contestant.
3. The author is obviously not a native English speaker, so puh-leez, could they not get someone who is to edit it before foisting it on the world?
4. Marine is my favourite category so I just might like this.
Cumin? No!