Tory Burch has launched Jolie Fleur Lavande, the fourth fragrance in the Jolie Fleur series (see Jolie Fleur Verte, Jolie Fleur Bleue and Jolie Fleur Rose).
What it is: Jolie Fleur Lavande captures the magnificent purple color and calming aroma of lavender in Tory Burch's garden in a beautiful glass bottle.
Fragrance story: A graceful and natural mix with a breeze of freesia that travels into fresh orris and soothing lavender, this scent is a true expression of modern femininity, reinterpreting the lavender note to convey a confidence and strength that is unique to a woman. Textured atmospheric top notes of sparkling bergamot and feminine freesia and peony blend with the most exquisite lavender oil for a luminous, airy introduction. The heart holds a unique bouquet of freshness with magnolia flower, a fluid violet accord and luxurious orris concrete. Mate softens the heart to create an uplifting and ethereal femininity. The dry down reveals an overdose of lavender absolute wrapped in a magnified veil of musk, while rich tonka heightens the addictive yet weightless sensuality of the fragrance.
Tory Burch Jolie Fleur Lavande is available now at Nordstrom, in 50 or 100 ml Eau de Parfum, or in a rollerball.
Looks like ‘feminine’ lavender is starting. I am suddenly reminded of Brit Rhythm For Her.
I don’t know — Chloe did an “Eau de Fleur” trio way back in 2010 with a “Lavande” — not sure this is anything new!