Dictionary.com defines "facade" as:
- the front of a building, especially an imposing or decorative one.
- any side of a building facing a public way or space and finished accordingly.
2. a superficial appearance or illusion of something. (think old-style Hollywood movie lots that portrayed Roman temples, Parisian streets, Old West saloons, Colonial villages and Small Town America using facades propped up by stilts)
My definition of "Facade Fragrance™":
1. A perfume that presents an imposing "face" on an otherwise cheaply made, insubstantial, or one-dimensional "body." (See Ramón Monegal for many examples of facade fragrances.)
Facade fragrances, of which there are MANY, niche and non-niche, load all their interesting and expensive bits up front; they are designed to ignite perfume-lust at perfume counters so consumers will buy quickly. If consumers dawdle, they witness all wit, heft and quirkiness fading from smell, and they're left with heaping helpings of white musk, Ambrox, Iso E Super or Cashmeran.
Nasomatto Baraonda is a facade fragrance. Baraonda starts off with great notes; they smell pricey and "strange" (just the way I like it). There's a note I'll call 'coconut tobacco' (caramelized/toasty like burnt candy one minute, smoky like incense the next). Another striking note reminds me of musky, tart red berries and the pomegranate liqueur I use to add some garnet tones to a glass of prosecco. Baraonda smells like a pouch of deluxe cured tobacco scented with food-y notes (there's also a minute or two of "grains" and whiskey-like scent).
If you are a "light sprayer" of fragrance, maybe one or two spritzes, you'll smell vanillic Iso E Super within 20-25 minutes of Baraonda application...and there you shall remain for the duration.
Since I like Baraonda's "face," I've learned to extend its presence by spraying lavishly (10 sprays) and putting on my shirt before the perfume dries on my arms and chest. Yes, eventually, what smells like vanilla and Iso E Super takes over, but not nearly as fast. If only Nasomatto put some real juniper/cedar in Baraonda's base and spared us the synthetic woods.
Facade Fragrances don't ever join my perfume collection because, over time, I'd feel like I bought many bottles of the same fragrance, so obnoxious are the bases in these type scents. Is there a Facade Fragrance you love and wish had been "finished" in the proper way? If so, do tell.
Nasomatto Baraonda is available in 30 ml Extrait de Parfum ($185) or (only at Nasomatto's website) 4 ml oil-based Extrait de Parfum (€42). For information on where to buy it, see Nasomatto under Perfume Houses.