Joop! has launched Wow!, a new fragrance for men.
Joop! WOW! tells a story of a journey of transformation where the Joop! man a powerful, groomed and confident gentleman with nothing to prove to himself or others. The Joop! man has natural charisma and is a man of power. The only thing missing is the finishing touch, one drop of Joop! WOW! and he becomes irresistible, creating the WOW! effect wherever he goes.
A fresh-woody fragrance, JOOP! WOW! awakens all the senses with exquisite ingredients including captivating notes of citrussy Bergamot and spicy Cardamom fused with masculine Vetiver and warm Vanilla. A sensitive combination of spice and effervescent freshness, JOOP! WOW! creates an intoxicating trail, full of masculinity and intensity.
Joop! Wow! can be pre-ordered at The Fragrance Shop in the UK, in 60 or 100 ml Eau de Toilette and in matching grooming products.