Joop! has launched Wow!, a new fragrance for men.
Joop! WOW! tells a story of a journey of transformation where the Joop! man a powerful, groomed and confident gentleman with nothing to prove to himself or others. The Joop! man has natural charisma and is a man of power. The only thing missing is the finishing touch, one drop of Joop! WOW! and he becomes irresistible, creating the WOW! effect wherever he goes.
A fresh-woody fragrance, JOOP! WOW! awakens all the senses with exquisite ingredients including captivating notes of citrussy Bergamot and spicy Cardamom fused with masculine Vetiver and warm Vanilla. A sensitive combination of spice and effervescent freshness, JOOP! WOW! creates an intoxicating trail, full of masculinity and intensity.
Joop! Wow! can be pre-ordered at The Fragrance Shop in the UK, in 60 or 100 ml Eau de Toilette and in matching grooming products.
All I can think of when I see this is “Sex Panther.”
Why is that cat holding a liquor mini in its mouth?
So you’ll open it for him?
Oh goodness. That ad copy and that image! Wow, indeed.
That is so bad it’s almost good for being the cheesiest ad I’ve seen in a long time.
Which is exactly Joop’s specialty
Anyone can make a cool ad with a black panther. It takes genius to make a laughable one. Although naming the cologne “Wow!” is almost cheating.
And to think that marketing almost went with “The search for opposable thumbs!!” “Me-wow!” was also under considerable consideration. “Wow!” was easier to spell.