For example, the French gave wintergreen much lower pleasantness ratings than French-Canadians. In France, wintergreen is used more in medicinal products than in Canada, where it is found more in candy. Canadians were more familiar with scents of maple and wintergreen than the French, while in turn people from France were more familiar with the scent of lavender. When asked to describe odours, Canadians were better at describing maple and wintergreen, while people from France were better at describing lavender.
— Read more at Sniffing out cultural differences: Olfactory perception influenced by background and semantic information at Science Daily.