Bvlgari has launched Le Gemme Men, a new collection of luxury fragrances (Ambero, Garanat, Gyan, Malakeos, Onekh and Tygar) developed by perfumer Jacques Cavallier.
Ambero ~ Woody oriental. "Amber from shores of the Mediterranean Levant. The resplendent glow of Kahraman Amber is the most ancient, natural treasure of the Mediterranean Levant. The scent is a tribute to the Phoenician god, Melkart, a paragon of masculinity revered from Levant to Spain, who carried a wonderful shield made of Amber as a symbol of power. A warm Woody Oriental that translates the richness and sensuality of Amber into noble, earthy, Vetiver root, generously composed of its most fragrant portion. Modernized with the spice of Ginger, Pink Pepper and Saffron, and refined with elegant Olibanum incense, AMBERO is startlingly luminous and round."
Garanat ~ French oriental. "Red Garnet from Bosphorus. A name who conveys masculine strength and forerightness. GARANAT is inspired by the deeply red Garnet from Bosphorus. This crimson gemstone shines in the darkness, bringing its wearer the impassioned courage and vision of Suleyman the Magnificent, the most seducing Sultan of the Ottoman Empire. A dense, spellbinding swirl of ardent masculine Rose and smoked chiaroscuro Incense. Essence of Damascena Rose and Rose Absolute from Grasse entwined with pure, noble smoked Incense create a mesmerizing fragrance of supreme masculine force."
Gyan ~ Woody oriental. "Blue sapphire from Kashmir. A name in Sanskrit, meaning “divine wisdom”, GYAN evokes velvety blue Sapphires imbued with the spirituality of the midnight sky in the Himalayas and the seductiveness, lucidity and insight of Alexander the Great. The celestial blue mystery of Sapphire is expressed by a nocturnal starlit Jasmine Sambac and a near limitless abundance of Indonesian Patchouli. Mingled with Oriental incense, this aristocratic and masculine fragrance possesses an incomparably sophisticated trail."
Malakeos ~ Fougère musk. "Malachite from the Ural. Emblem of the grandeur and opulence of Czarist Russia, ruled by the Romanovs, the infinite green of Malachite gemstone exudes the healing and well-being of nature, set in the profuse coniferous green of the Ural forests. The Perfumer honors a legendary thematic in men’s perfumery, Fougère, in a contemporary reinterpretation. This deeply invigorating scent has a cold, clean, vegetal freshness derived from men’s barbering classics. Minty Geranium, Lavender, and Oakmoss are vividly paired with gentle Musk and Guaiac Wood for an immensely restoring, sensual green fragrance."
Onekh ~ Oriental Oud. "Black Onyx from Middle East. An impenetrable black gemstone of powerful and ambivalent energy reserved for the strong-spirited. ONEKH, an ancient Levantine word that meant Onyx long ago, derives its mystery from Naram, the first Mesopotamian king, and god of the moon. The magnetic, night-black ambivalence of Onyx is sublimely illustrated by Malacensis Oud from Laos, an ingredient more valuable than gold, whose aura is as bewitching and supernatural as this blackest of gemstones. Leathery, animal and spicy, this natural Oud yields a dry yet sensually addictive quality when allied with Labdanum and warm ambery Resin."
Tygar ~ Ambery citrus. "Tiger’s Eye from India. Called the stone that sees all, shimmering golden-brown Tiger’s Eye draws its energy from the vibrations of the earth and sun. Like the name of the fragrance, this bright stone is inspired by the majestic feline, and conveys the fiery courage, action and mental power of the great Indian warrior Shivaji. An astonishingly contrasting and explosive Ambery Citrus accord crafted from radiant, cascading Grapefruit, deep Wood and Ambrox, a natural and abundant reconstitution of precious Ambergris."
Bvlgari Le Gemme Men Ambero, Garanat, Gyan, Malakeos, Onekh and Tygara are available in 100 ml Eau de Parfum. Harrods in the UK currently has Garanat, Gyan and Onekh; £215 each.
(via bulgari, harrods)
Hilarious copy and snooze-inducing notes, but oh what fun to see a launch of 6, six, SIX new “masculine” frags from a single house all at once. Okay boys and girls, ready, set, GO! (Maybe I’ll be pleasantly surprised…maybe.)
I was all ready to sneer, but Garanat at least strikes me as something a bit different? The prices are a bit steep; hopefully will hit the decant services at some point…
That was the one that struck me, too, because there can never be too many masculine roses.
But I looked at it and thought, yeah, those will be like $200 each, and they’re veering towards twice that at £215. Not happening.
Ditto.
I probably won’t be surprised either way — have not even gotten around to the female Le Gemme yet, and I think there are now more than 10 of those. Ack.
10 Bulgaris, for men, from Jacques Cavallier.
And they are actually not as crazy priced as they could be…
Plus I like that these do not come in the weird topple-happy bottles as their feminine counterparts.
Looking forward to trying them all!
Sorry I meant 6 not 10! I guess I AM really excited LOL!!!
Don’t worry, there will surely be 10 eventually!
Bulgari and Louis Vuitton sharing a perfumer? How nonexclusive. ????
Ha!
It’s because Bvlgari is now part of LVMH conglomerate
Reading this copy has robbed me of what was left of my brain after a week at work.
I’d like to smell a masculine with jasmine sambac though.
This is something new if you notice that most of exclusive collections so far were genderless. These days i found and purchase the 6 first members of the la gemme collection and was surprised to see that they seemed very feminine, but now i understand why. Too bad that they didn’t kept Daniella Andrier, she made a good job on the gemme collection.
I am really curious about Ambreo. Do you know where can I find Ambreo?
I don’t know, sorry.