It is this rich heritage that the flower growers in the southeast French town of Grasse, including [Joseph] Mul, a well-known figure in the industry, are now pushing to have recognised by the UN's cultural agency, UNESCO.

They have been joined in their crusade by France's perfume makers as well as the companies responsible for processing their raw materials. [...] [Jacques Cavallier-Belletrud] has joined the chorus calling for Grasse's centuries of perfume expertise to be added to UNESCO's list of "intangible cultural heritage" following France's application in March 2015.

— Read more at Perfumers smell success in crusade for UN recognition at Yahoo News.