Singer-songwriter Grimes talks about sustainability and friendship (and uses mild profanity — I think that's a first for a mainstream fragrance?) in support of the new Stella McCartney Pop fragrance.
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I’m really curious about this one (I’m more or less the target age group, so I guess good job PR people). The idea of the perfume is interesting, but I also appreciate the marketing strategy.
It’s a marketing strategy not likely to attract older generations, that’s for sure! Which is presumably as it should be 🙂
I like a good high fashion model giving FACE and writhing campaign as much as the next person, but it is nice to see women my age represented as, um, people, even if that representation is in the service of moving money.
Oh, I agree with that! I think what is likely to “put off” older people is not so much the lack of high fashion models writhing (which I’m pretty much sick of myself) so much as the language.