More stars have jumped on the perfume bandwagon, but companies in the $46 billion industry have reported a sharp fall in sales in this segment.
Euromonitor estimates celebrity fragrances now account for just 4% of the U.S. market, down from 12% in 2012.
— Read more at Celebrity perfume sales stink at CNN Money.
Celebrity perfume sales stink? That is because most celebrity perfumes do as well! This is not difficult math…..
Ha!
No way. I am shocked. Just shocked.
😉
But really I think they’re running out of viable celebrities. In addition to flooding the market.
Actually, I think that has a lot to do with it!