Van Cleef & Arpels will launch So First, a new fragrance celebrating the 40th anniversary of the house’s debut perfume, 1976′s First.
Notes for the fruity fragrance include bergamot, magnolia, freesia, jasmine, frangipani, vanilla and sandalwood.
Van Cleef & Arpels So First will be available in 30, 50 and 100 ml Eau de Parfum.
(via elcorteingles.es)
What a flippant name! Reminds me of other forums where people try to post the first comment, typing merely: “First!”
Now I’m suspicious. April Fools? I cannot believe that name.
Nope, it’s real. InterParfums mentioned the name awhile back.
The name is a little odd, I would have named it My First instead.
Maybe that one is next
Sure this will be a Lanvin Eclat d’Arpege copy as usual for InterParfums.
Does this mean that the word “So” has become the new Noir in perfume names? It seems to mean about as much.