Niche line Bond no. 9 will launch Madison Avenue, "the world’s first shopping scent", in April.
At Bond No. 9, we’re not just perfumers—we’re innovators. We introduced the world’s first city-centric, New York-centric fragrance collection. We created the first civic-minded eau de parfum (our beloved, best-selling Scent of Peace). For spring 2016, when we’ll all need a fresh new wardrobe, we’re debuting the first-ever shopping scent.
And where better to do that shopping than on the stretch of Madison Avenue between 57th and 96th Street, with block after block of the most fabled and exalted fashion meccas in the universe.
So of course we named our new shopping scent Madison Avenue—even though, as our faithful clientele well knows, Bond No. 9 already has a Madison Avenue namesake scent: sultry gardenia-jasmine laden Madison Soiree, one of our classics, designed for evenings out. The new Madison Avenue, meanwhile, has strictly daytime intentions. It awakens the fashion gene; one spray, and you’ll be transported to style-shopping nirvana.
Notes for the fresh chypre include apple, bergamot, blackberry, rose, jasmine, magnolia, patchouli, praline and ambroxan.
Bond no. 9 Madison Avenue will be available in 50 ($200) or 100 ($300) ml Eau de Parfum. A limited edition Swarovski bottle will also be sold ($375).
(via multivu)
Hm…I really don’t know..it’s been a while, since I have liked anything from Bond…cute bottle tho’
Darned cute girly bottle!
The notes look like a jumbled mess and somehow doesn’t mesh with my idea of what a Madison Avenue shopper would wear. Speaking of shopping, I recently had occasion to go inside a Top Shop on Fifth Ave. and I swear they were piping in some kind of chemical vanilla fragrance – yuck.
The bottle is cute, though.
No — most of their neighborhood scents don’t mesh with my ideas. Surprisingly they have not hired me to make corrections
This copy reads like a draft of potential concepts sketched out in a quick email. It’s not only poorly written but confusing. And a 2nd perfume named after Madison Ave sounds like the result of a creative team that’s run out of ideas.
That said, I’m not a fan of this line so I’m inclined to see the negatives rather than being optimistic
Or run out of neighborhoods…
Confused about the world’s first shopping scent. If I remember right, they already have a Harrods scent and a Saks scent. Personally I love New Haarlem and West Side, but can’t be bothered to test the Bonds any more. Way too many releases.