French niche line Etat Libre d’Orange has launched Hermann à mes côtés me paraissait une ombre, a new fragrance.
Who goes beside you into the forest on the darkest night ? In Victor Hugo’s poem, « À quoi songeaient les deux cavaliers dans la forêt », (What Two Horsemen Were Thinking in the Forest), the narrator says “ by my side, Hermann seemed to me like a shadow. ”
We all have shadows, even at night in the dark forest. You may call yours by another name : your invisible friend. Your conscience, your soul, maybe even your complementary ego. Your shadow could have a name, like Hermann. Or your shadow could be your perfume. This is your companion. You can argue with your companion, you can challenge your companion, you can test the boundaries of your own attitudes. You can debate the finer points of existence. But you cannot lose this companion, not ever. This is your alternative self. As you move through life and contemplate its meaning, you ask unanswerable questions. When you’re overwhelmed with uncertainties, look to your shadow. Maybe you’ll get a response. Maybe not. But at least you’ll have an interesting conversation.
Etat Libre d'Orange Hermann à mes côtés me paraissait une ombre is available now on the brand website, €125 for 100 ml.