Little Trees, the giant in the forest of tree-shaped automotive air fresheners, trounced a small rival in a trademark suit in federal court in Manhattan on Thursday. A jury found that the other company, Exotica Fresheners Company, had infringed on Little Trees’ trademark with the look of its product.
— The payout: $52,000. Read more at Familiar Tree Prevails in Car-Scent Trademark Suit at The New York Times, and do see Angie's review of the Car-Freshner Little Trees.
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