Word on the street during the most recent Milan Fashion Week, was that the Excelsior Gallia Hotel used such a strong floral scent that fashion folk were clambering to switch hotels. The aroma at the Bulgari Hotel was also quite powerful, almost cloying.
Melissa Trovato Powell, chief executive of fashion branding firm Melt Management, has sworn off Morgans Hotel Group's Delano and Mondrian properties because of their scent choice, a “tacky, ice-sweet smell that punches you in the face. For a second, it’s nostalgic, but then it lingers, stalking your nasal passage at every turn.”
— From Why Do Fancy Hotels Pipe in Such Powerful Fragrances? at Bloomberg Business. Hat tip to Chris!