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A tacky, ice-sweet smell

Posted by Robin on 19 September 2015 2 Comments

Word on the street during the most recent Milan Fashion Week, was that the Excelsior Gallia Hotel used such a strong floral scent that fashion folk were clambering to switch hotels. The aroma at the Bulgari Hotel was also quite powerful, almost cloying.

Melissa Trovato Powell, chief executive of fashion branding firm Melt Management, has sworn off Morgans Hotel Group's Delano and Mondrian properties because of their scent choice, a “tacky, ice-sweet smell that punches you in the face. For a second, it’s nostalgic, but then it lingers, stalking your nasal passage at every turn.”

— From Why Do Fancy Hotels Pipe in Such Powerful Fragrances? at Bloomberg Business. Hat tip to Chris!

Filed Under: perfume in the news

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  1. SicilianaNM says:
    19 September 2015 at 10:04 pm

    Misery loves company. When I joined my husband in NC a few weeks ago, we continued to stay in his hotel suite till some “variables” are sorted out, and I acclimate to the weather. Shortly after I arrived, so did a blower unit in the lobby, semihidden under a table. Said unit periodically blows out what seems to be a synthetic spiced apple concoction, very strong stuff. There are days I use the side door to avoid it. What are people thinking?

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    • Robin says:
      20 September 2015 at 8:23 am

      After reading that article, I guess you should be glad they aren’t also spraying the spiced apple on your sheets!

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