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4160Tuesdays Paradox ~ new fragrance

Posted by Robin on 25 August 2015 6 Comments

4160Tuesdays Paradox

4160Tuesdays has launched Paradox, a "perfume for a parosmic". A portion of the proceeds will benefit Fifth Sense.

4160Tuesdays, the London indie perfumery, has released Paradox, a citrus, iris, violet and musk fragrance, created by perfumer Sarah McCartney for a friend with a damaged sense of smell. Each bottle will raise funds for Fifth Sense, the UK organisation for people with smell and taste disorders.

Paradox was made with Louise Woollam who lost her sense of smell after a viral infection. As a perfume and cosmetics blogger (Get Lippie) Louise was devastated, but as her sense started to return, the situation got worse. Her brain interpreted coffee, vanilla and sweet smells as sewage. Louise identified citrus fruits, ionones (violets and iris) and musks as three accords which her sense of smell was interpreting correctly. Louise tweeted hoping to find a fragrance with these notes, and Sarah answered offering to make one for her.

The notes feature grapefruit, yuzu, orange flower, violets, petitgrain, musk and iris.

4160Tuesdays Paradox is available in 9, 30, 50 and 100 ml Eau de Parfum.

(via press release)

Possibly of interest

4160 Tuesdays Hush Hush, Sora Dora Mallow & Dawn Spencer Hurwitz The Stratosphere ~ fragrance reviews
Top 10 Spring Fragrances 2018
Our Modern Lives Red, Alpha & Beta ~ fragrance reviews

Filed Under: new fragrances
Tagged With: 4160tuesdays, charity

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6 Comments

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  1. meredifay says:
    25 August 2015 at 2:27 pm

    Citrus, violet and iris, and musk works for me (depending the musk – I am thinking musk like Sonoma Scent Studios Rose Musc!) and I like that bottle – I would like to sample this…

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    • Robin says:
      25 August 2015 at 3:02 pm

      Plus, great back story!

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      • Deva says:
        25 August 2015 at 4:09 pm

        The back story is great and would totally sell me! Great cause and what a great thing to do for a friend! Now, when you compare the motivation behind this scent and DY Bubblegum rings, which one would most of us choose?

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  2. Get_Lippie says:
    26 August 2015 at 6:53 am

    I wrote a long post about the creation of this fragrance here: http://www.getlippie.com/2015/08/paradox-by-4160-tuesdays-and-get-lippie.html

    (Robin, I think you were sent a rogue early version of the press release without the hyperlinks – sorry about that)

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    • Robin says:
      26 August 2015 at 12:53 pm

      Thanks.

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  3. kindcrow says:
    26 August 2015 at 3:26 pm

    I know that it’s not exactly the same concept, but this brings to mind Eau Pear Tingle by Opus Oils.

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