British niche line Roja Parfums has launched Beguiled, a new fragrance for women.
Beguiled Parfum by Roja Parfums is finished with a Swarovski crystal cap. “For me, a perfumer is a poet or a storyteller, who creates the tangible from the intangible - abstract images that strike at our core. To beguile insinuates so much, it is to have a certain type of power over someone and I felt as though with this word I could create a really powerful and complex perfume.” - Roja Dove.
Roja Parfums Beguiled is available now at Selfridges in the UK, £345 for 50 ml Parfum.