Baldessarini will launch Baldessarini Ultimate, a new fragrance for men, in September. Longtime brand model Charles Schumann has been replaced with a younger face in the hopes of attracting new consumers.
Ultimate was developed by perfumer Geza Schön. Notes include Peruvian pepper, mandarin, bergamot, freesia, magnolia, jasmine, labdanum, frankincense, amber and patchouli.
Baldessarini Ultimate will be available in 50 and 90 ml Eau de Toilette and in matching grooming products.