Indie line Charenton Macerations has launched Asphalt Rainbow, a new unisex fragrance inspired by street art.
Asphalt Rainbow draws inspiration from the “break the rules” attitude of global street art: a creative world movement that teaches anything can be a canvas and anyone an artist. Specifically exploring the concepts of distortion, reappropriation, and impermanence, Asphalt Rainbow borrows from a series of masterful street art techniques to craft an olfactive love letter to the street: a roughed up rose that’s been hyper-colored, torn apart and twisted on its head, then nailed to the wall for your sniffing pleasure. The arc of the fragrance mirrors the unpredictable lifecycle of street art: a re-envisioned rose accord that distorts and morphs over time like a fragmented floral collage stretched across urban walls and alleyways; its aerosol-tinged aroma ever-fading closer to background.
Asphalt Rainbow was developed by perfumer Cecile Hua; notes include rose, spray paint (aerosols), galbanum, lily of the valley, lychee, ylang ylang, saffron, magnolia, leather, cistus, asphalt, detritus, patchouli, wood and amber.
Charenton Macerations Asphalt Rainbow can be found now at Twisted Lily, in 30 ml Eau de Parfum ($100, shown above right) or in a limited edition set of three 4 x 4 scratch 'n sniff stickers ($25, shown above left).