To support their new electronic car, the e-Golf, Volkswagen asked German niche brand Frau Tonis Parfum to create a fragrance inspired by the scent of gas:
It all started with a whiff of petrol: No one could deny that inseparable link between the automobile and the smell of petrol. But what about modern electric cars? Are they devoid of any smell? Car manufacturer Volkswagen Pkw has given this question some thought and commissioned a perfume from the Berlin-based manufacturer of scents Frau Tonis Parfum that not only brings back such old memories but also sets olfactory trends for the future. The result resonates poetically: “Mémoire de Pétrole.” Stefanie Hanssen from Frau Tonis Parfum admits that “this perfume was a real challenge.”
Though themselves specialized in developing extraordinary perfumes, this complex scent really put the Berlin-based scent experts to the test. However, after about eight months of development the “manufacturer of scents” is presenting its creation. Mémoire de Pétrole’s top note features a faint hint of petrol that quickly gives way to green violet, iris, pepper and leather. The scent’s energy is young and creative – much like the e-car generation.“
Mémoire de Pétrole is limited edition, and available only as 2 ml samples. You can request a sample at the Mémoire de Pétrole website (in German, and no idea where they're willing to send them or if any are left).
(via press release)