Raymond Matts has launched Raymond Matts Aura de Parfum, a new collection of seven unisex fragrances.
Unlike traditional Eau de Parfumes and Eau de Toilettes, the style and concentrations of these proprietary Aura de Parfums offer something entirely original. In order to create these fresh, sparkling scents, Matts has revised the structures of top notes with clever buoyancy that replaces the typical punchy bases of vintage and modern perfumes. The constructions of the top and heart notes are illuminated for a brighter experience without sacrificing the potency and quality of each scent. The finished blend, therefore, becomes an "Aura" of a perfume. Eclectic, unpredictable fragrances that continue to evolve throughout the day.
Sunah (Soo*na) ~ "Soft… Sensuous. A hand traces the sinuous line of beauty… sheets infused with the softness of her scent. Never a distant memory! The tactile beauty of a flower is created from dew-laden muguet mingling with the green of mimosa and accents of apple to create the aroma of a wafting flower. The mysterious warmth of saffron combined with soft woods reveals a signature of sensual softness. In a word - Addictive."
Pashay (Pa*shay) ~ "Grace… Fluidity. A fragrance of contrasts, Pashay was inspired by sultry days; a sun-kissed Mediterranean shoulder passing by on a Fifth Avenue bus. An edgy opening with a golden hue of freshness from a citrus blend balanced with the green watery nuance of William Pear. Marine notes of seaweed extract and kalamata olives enhance the beauty of Narcissus absolute, creating a daffodil impression. The sensuous depth is warmed with sandalwood and smoky traces of guaiac wood. In a word – Sultry."
Maiaday (My*a*day) ~ "Natural… Light. This abstract floral is inspired by linden trees in bloom on a soft summer day; a tactile bouquet of airy floralcy. At first bloom there is a luminous brightness from a blend of citrus and watery green tones, combined with the fresh qualities of muguet and lilac. The velvety depth of a flower petal is achieved through many green floral notes, all softened with a hint of saffron, vanilla, and soft woods. In a word – Dreamy."
Tsiling (Tis*ling) ~ "Flirtatious… Unexpected. Changing the traditions of perfumery and inspired by pop art, a plastic flower with nature’s scent is born… unexpected warmth will playfully appear. A spray of crisp Asian pear introduces a natural wet green aura, while orris and the freshness of honeysuckle create a plastic floral impression. A cozy creamy sensation saunters forward as milk, rice, and a pinch of patchouli bring a hint of comfort. In a word - Teasing."
Tulile (Too*leel) ~ "Crisp… Elegant. A refreshing softer side to masculinity with an unexpected playfulness and sensual warmth. Deceptive with a pleasing alluring nuzzling quality. The initial predictability is soon replaced with intrigue; a watery-green impression is married to frosty crisp notes with a citrus twist. The sensation of dew laden muguet petals creates the illusion of a lingering citrus freshness. Polywood™ and ambrox provide an understated deep softness and intrigue. In a word – Embracing."
Kaiwe (Ky*way) ~ "Clean… Comforting. Inspired by the lingering scent of a shower aftermath to walking on a rainforest trail of green adventures. The freshness of aldehydes married with an ozonic citrus blend meets a cooling eucalyptus and a hint of mint. An undefined floral heart is brightened with resinous green notes: juniper, a touch of rum, warmed with milk and ambrox. A relaxing casual blend distinctively his. In a word – Adventure."
Jarro (Yar*row) ~ "Spontaneous… Daring. Humid vapors rise up inside a private villa on an exclusive tropical island. A daring unusual blend of sisal and the masculine spice of lilies emanates in the air. Sun-kissed citrus notes play within a green melon accord, which intermingle with the fresh volatile notes of labdanum and a watery green nuance of un-ripened hazelnuts. Orris provides richness, softening the masculine spice of lilies and humid texture of hemp. An enigmatic depth of exotic woods, wrapped with touches of tobacco, warm this fragrance. In a word – Mysterious."
The Raymond Matts Aura de Parfum fragrances are available at Nordstrom, in 50 ml for $200 each.
(via press release)
I’m confused about the unisex part….
Why?
Yep, me too. The descriptions come across as pretty low g index. And Kaiwe is described as a casual blend distinctively his. The price tag is pretty unisex, both men and women will probably find it annoying.
Lol.I’d pay that for a GOOD extrait,maybe…it’s a bit much for an “Aura” though…lol!
So they’re deliberately top loading?
Maybe. I can’t really tell what all that means.
What was their PR person smoking when they wrote this?
The usual!
I am just glad they didn’t use the cheaper dimwitted buoyancy.
You made me spew my tea!
All of these look way too light and sheer, but if they were there and I were there, I might give them a sniff anyway.
You can see his bio here, might give you some idea as to what he’s done so far:
http://www.raymondmatts.com/raymond-matts/bio/
Maiaday sounds interesting. For a warm spring day … I love Linden, especially in nature; it’s exquisite to me.
Yes, linden is always interesting to me…
There sure is nothing like the lingering scent of a ‘shower aftermath’!
HAR HAR. My favorite was “a sun kissed Mediterranian shoulder passing by on a fifth avenue bus”
All the fragrances are shared.
Sajini, Raymond Matts was actually inspired by looking at a shoulder of someone on a bus on a hot day. In fact, all his descriptions, he wrote himself.
I just did a story on his collection on Basenotes.net if anyone is interested?
http://www.basenotes.net/content/2980-On-the-eve-of-a-new-“Aura”-The-Raymond-Matts-Collection
The fragrances are very unique and modern. Although most are fresh, the tenacity of each is really quite amazing.
Before you jump to conclusions, I would be interested to know your opinions after you actually smell them as only a connoisseur would do
Marian Bendeth
Yup, first read the descriptions on Basenotes. The evolution concept, unless I missed their meaning, is to extend the longevity of the topnotes and make a (more or less) linear perfume as ckOne does (and they got Klein’s fragrance guru Ann Buzantian involved, perhaps not coincidentally), BUT have it also change with time somewhat. Kind of like having your cake and it transforming into another course while you’re eating it? I would like to give these a whirl and will if they are available near me, but the descriptions sound very much like the ad copy I read about every other fragrance out there.
And, you know, it may be taken as the fragrance snobs being harsh on the ad copy, but the fact is all of us were interested enough to comment. Buzz is buzz, I think, to a marketing person. At least people are talking about it.