Raymond Matts has launched Raymond Matts Aura de Parfum, a new collection of seven unisex fragrances.
Unlike traditional Eau de Parfumes and Eau de Toilettes, the style and concentrations of these proprietary Aura de Parfums offer something entirely original. In order to create these fresh, sparkling scents, Matts has revised the structures of top notes with clever buoyancy that replaces the typical punchy bases of vintage and modern perfumes. The constructions of the top and heart notes are illuminated for a brighter experience without sacrificing the potency and quality of each scent. The finished blend, therefore, becomes an "Aura" of a perfume. Eclectic, unpredictable fragrances that continue to evolve throughout the day.
Sunah (Soo*na) ~ "Soft… Sensuous. A hand traces the sinuous line of beauty… sheets infused with the softness of her scent. Never a distant memory! The tactile beauty of a flower is created from dew-laden muguet mingling with the green of mimosa and accents of apple to create the aroma of a wafting flower. The mysterious warmth of saffron combined with soft woods reveals a signature of sensual softness. In a word - Addictive."
Pashay (Pa*shay) ~ "Grace… Fluidity. A fragrance of contrasts, Pashay was inspired by sultry days; a sun-kissed Mediterranean shoulder passing by on a Fifth Avenue bus. An edgy opening with a golden hue of freshness from a citrus blend balanced with the green watery nuance of William Pear. Marine notes of seaweed extract and kalamata olives enhance the beauty of Narcissus absolute, creating a daffodil impression. The sensuous depth is warmed with sandalwood and smoky traces of guaiac wood. In a word – Sultry."
Maiaday (My*a*day) ~ "Natural… Light. This abstract floral is inspired by linden trees in bloom on a soft summer day; a tactile bouquet of airy floralcy. At first bloom there is a luminous brightness from a blend of citrus and watery green tones, combined with the fresh qualities of muguet and lilac. The velvety depth of a flower petal is achieved through many green floral notes, all softened with a hint of saffron, vanilla, and soft woods. In a word – Dreamy."
Tsiling (Tis*ling) ~ "Flirtatious… Unexpected. Changing the traditions of perfumery and inspired by pop art, a plastic flower with nature’s scent is born… unexpected warmth will playfully appear. A spray of crisp Asian pear introduces a natural wet green aura, while orris and the freshness of honeysuckle create a plastic floral impression. A cozy creamy sensation saunters forward as milk, rice, and a pinch of patchouli bring a hint of comfort. In a word - Teasing."
Tulile (Too*leel) ~ "Crisp… Elegant. A refreshing softer side to masculinity with an unexpected playfulness and sensual warmth. Deceptive with a pleasing alluring nuzzling quality. The initial predictability is soon replaced with intrigue; a watery-green impression is married to frosty crisp notes with a citrus twist. The sensation of dew laden muguet petals creates the illusion of a lingering citrus freshness. Polywood™ and ambrox provide an understated deep softness and intrigue. In a word – Embracing."
Kaiwe (Ky*way) ~ "Clean… Comforting. Inspired by the lingering scent of a shower aftermath to walking on a rainforest trail of green adventures. The freshness of aldehydes married with an ozonic citrus blend meets a cooling eucalyptus and a hint of mint. An undefined floral heart is brightened with resinous green notes: juniper, a touch of rum, warmed with milk and ambrox. A relaxing casual blend distinctively his. In a word – Adventure."
Jarro (Yar*row) ~ "Spontaneous… Daring. Humid vapors rise up inside a private villa on an exclusive tropical island. A daring unusual blend of sisal and the masculine spice of lilies emanates in the air. Sun-kissed citrus notes play within a green melon accord, which intermingle with the fresh volatile notes of labdanum and a watery green nuance of un-ripened hazelnuts. Orris provides richness, softening the masculine spice of lilies and humid texture of hemp. An enigmatic depth of exotic woods, wrapped with touches of tobacco, warm this fragrance. In a word – Mysterious."
The Raymond Matts Aura de Parfum fragrances are available at Nordstrom, in 50 ml for $200 each.
(via press release)