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Brioni by Brioni ~ new fragrance

Posted by Robin on 28 October 2014 8 Comments

Brioni Eau de Toilette for men

Italian fashion house Brioni has launched an eponymous fragrance for men (it is unrelated to the 2009 Brioni fragrance, which is now discontinued). Brioni by Brioni was developed in-house, and the bottle is designed to reflect how fabric moves.

Brioni opens with the cool crispness of Sicilian Lemon cold pressed from Italy, Cassis, juniper berry, rosemary and a touch of red apple for brightness.

The heart is built around the Magnolia combined with Italian Iris and the coolness of citrus leaves providing depth and a bridge to the sensuality of the back. The richness of this fragrance comes from an assortment of deep wood notes, cedar wood, Australian sandalwood, with the addition of leather in the background. Saffron provides a suede like feel to the wood nuance, which is all rounded with a touch black licorice and milk.

This fragrance fully captures the DNA of Brioni. It is a one-of-kind fragrance aimed to a perfect gentleman and that expresses "true beauty" through the outstanding design and craftsmanship of its bottle as well as the high quality of the juice ingredients.

Brioni by Brioni is available now at Neiman Marcus, in 75 ml Eau de Toilette for $275.

(via neimanmarcus, additional information via wwd)

Filed Under: new fragrances
Tagged With: brioni

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8 Comments

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  1. Omega says:
    28 October 2014 at 10:51 am

    That cap looks like a piece of yummy fudge. Apple is a note I tend not to like. For $275 I could definitely do without the apple!:).

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    • Jenkr says:
      28 October 2014 at 10:56 am

      Agreed about the fudge looking cap. I rather like the look of the bottle as a whole. I’ve not tried scents with apple, but this does sound interesting.

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    • relleric says:
      28 October 2014 at 10:56 am

      Ditto, lost me at apple, and definitely at the price! Ouch!

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    • Robin says:
      28 October 2014 at 11:27 am

      I have a feeling the bottle looks better in person, but that’s just a guess. Agree about apple. Why?

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      • Omega says:
        28 October 2014 at 12:19 pm

        Going to just go ahead and blame DKNY:)

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  2. Ericgmd says:
    28 October 2014 at 1:44 pm

    $275 is the new $47.50 of my youth!

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    • Robin says:
      28 October 2014 at 2:06 pm

      LOL!! So true.

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    • manny44 says:
      29 October 2014 at 12:41 pm

      Haaaaa. Yes!!

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