British perfume house Floris will launch Jermyn Street, a new fragrance in their By Request series, in October.
...JERMYN STREET is an acknowledgement of what has been the backbone of the family business for 284 years - London and our home at 89 Jermyn Street.
Jermyn Street has the feel of measured and refined elegance, understated class and style. This is reflected in the fragrance we have created. From our shop on Jermyn Street in St James's, Floris has no need to look far for inspiration.
We've drawn in our take on notes of gin and the old copper stills, with a splash of lemon. To the London plane - London’s most common tree and those that still stand around the store today, London bricks and portland stone.
The fragrance brings together the unhurried pace of a crackling fire. The cutting edge galleries du jour where bright young things rise or fall. The upward swirl of cigar smoke on the corner. The fresh, crisp cotton of its renowned shirt makers all beginning with Henry Jermyn.
Floris Jermyn Street will be available in 100 ml Eau de Parfum, £160 .
(via press release)