• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

(Frito-Lay) Cheeteau ~ new fragrance

Posted by Robin on 27 March 2014 23 Comments

(Frito Lay) Cheeteau

Launching on April 1st (you have been warned), Cheeteau, the debut fragrance from Frito-Lay's Chester Cheetah.

This spring, international socialite, media personality and Cheetos brand spokes-cheetah Chester Cheetah, triumphantly enters the perfume category with the introduction of Cheeteau, a prestige fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold enough to excite and delight. Cheeteau will be available beginning April 1 for a limited time.

Global icon Chester Cheetah unveils Cheeteau – a cheesy new fragrance reminiscent of the popular Cheetos snack, available for a limited time beginning April 1. Fans can find out how to get their paws on a bottle by visiting www.Cheeteau.com Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah, official spokes-cheetah of the Cheetos brand. "So this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."

To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. The campaign leverages Chester's presence as an iconic pop culture personality to spread the word of the fragrance. For more details on Cheeteau, follow @ChesterCheetah on Twitter, or visit www.cheeteau.com.

(via prnewswire)

Filed Under: new fragrances
Tagged With: silly

Advertisement


23 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. melissa says:
    27 March 2014 at 9:47 am

    If this costs less than $10 I will buy it.

    Log in to Reply
    • Robin says:
      27 March 2014 at 9:49 am

      If it costs less than $10 AND I see it at the supermarket, I will buy it too. Clearly it’s a joke, but hope they have really produced the product.

      Log in to Reply
  2. pigoletto says:
    27 March 2014 at 9:47 am

    Have to admit, rather cute though. Dare I say better executed than some real perfume copy…

    Log in to Reply
    • Robin says:
      27 March 2014 at 9:49 am

      Yes!

      Log in to Reply
  3. Aparatchick says:
    27 March 2014 at 9:55 am

    “Cheeteau will be available beginning April 1 for a limited time.”

    A time limited to April Fool’s Day? Hmmmmm

    Log in to Reply
    • Robin says:
      27 March 2014 at 10:12 am

      Could well be. Way funnier if the scent exists though.

      Log in to Reply
      • Aparatchick says:
        27 March 2014 at 6:00 pm

        Agreed! And after all, the Burger King scent turned out to be real, so you never know.

        Log in to Reply
  4. happy888cat says:
    27 March 2014 at 9:58 am

    I want it!!!!! Hahahaha Talk about guilty pleasures.
    I read about Pizza Hut’s fragrance a while back. Just wished it wasn’t that limited and hard to get.
    I am hoping for a Mc.D or Kentucky scent.

    Log in to Reply
    • KLMNOP says:
      27 March 2014 at 10:07 am

      Oh man, those KFC herbs and spices. I want them on me.

      So Robin, when’s the review for this Cheeteau? 😛

      Log in to Reply
      • Robin says:
        27 March 2014 at 10:13 am

        Presumably, on 4/1!

        Log in to Reply
    • Robin says:
      27 March 2014 at 10:13 am

      There was a Kentucky Fried Chicken candle…

      https://nstperfume.com/2013/11/23/your-home-can-now-smell-like-fried-chicken-all-the-time/

      Log in to Reply
      • happy888cat says:
        27 March 2014 at 1:05 pm

        Wow. How did I miss that!?
        Okay, it’s official. Definitely getting the Cheeteau.
        3 times the charm right? 😛

        Log in to Reply
      • Omega says:
        27 March 2014 at 4:46 pm

        One for my husband for sure:)

        Log in to Reply
  5. Tara says:
    27 March 2014 at 10:11 am

    Sounds like an April Fools joke to me!

    Log in to Reply
  6. ringthing says:
    27 March 2014 at 10:29 am

    This is clever 🙂 Now that the Honey Nut Cheerios bee has gone gangsta, a honey nut perfume seems like a natural next step! Love Chester’s reference to the inevitable orange fingers of Cheetos.

    http://www.youtube.com/watch?v=JXwTglgVwd0

    Log in to Reply
    • melissa says:
      27 March 2014 at 12:09 pm

      Honey Nut Cheerios perfume I would buy and wear and love and not even kid about.

      Log in to Reply
    • Omega says:
      27 March 2014 at 4:47 pm

      I can’t believe I just watched that..lol.

      Log in to Reply
  7. Laurels says:
    27 March 2014 at 11:11 am

    This is the second new fragrance launch this week that I’m pretty sure is really a Prix Eau Faux entry.

    Log in to Reply
  8. VanMorrisonFan says:
    27 March 2014 at 2:03 pm

    I see a real potential for layering here…a few years back there was a donut fragrance fronted by Homer Simpson. These two fragrances combined would make for some intriguing notes.

    Log in to Reply
    • Omega says:
      27 March 2014 at 4:44 pm

      I would wear a donut scent..powdered sugar blueberry..but they would never get it right lol..no matter what they did..it would probably end up just smelling like that darned Midnight Fantasy by Britty S.

      Log in to Reply
  9. Jada in GA says:
    27 March 2014 at 2:39 pm

    Can’t say I’ll buy this…but it sounds worlds better than the Black Vines licorice scent! LOL 🙂

    Log in to Reply
  10. Omega says:
    27 March 2014 at 4:41 pm

    I just gotta say I am hungry now..for junk food and Cheetos. I love that snack. I am still bummed they disco’d the Puff Balls, member those? Yep, me and Rainman understood each other somewhat when it comes to Cheetos Puff Balls. I have totally dated myself but who cares, love that snack! The hot fire ones leave me wanting something else..even though my mouth is burning too much to eat anything else after, lol.

    Log in to Reply
  11. hajusuuri says:
    27 March 2014 at 7:49 pm

    I wonder if the juice will spray clear and turn orange?

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

15 March ~ swapmeet

3 April ~ damage poll
26 April ~ splitmeet

3 May ~ spring reading poll
17 May ~ Haiku challenge!

 

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.