• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Helvetica The Perfume ~ new fragrance

Posted by Robin on 25 November 2013 10 Comments

Helvetica The Perfume

Oakland-based "Creative Collective" Guts & Glory has launched Helvetica The Perfume, a new "fragrance" inspired by the ubiquitous font of the same name:

In 1957, Max Miedinger and Eduard Hoffmann set out to create a new sans-serif typeface for the Swiss design market. Their goal: to create a highly legible and completely neutral expression of the Modernist design movement to which they belonged. This typeface was to have no intrinsic meaning, allowing the content to convey the message.

Helvetica has gone on to become arguably the most ubiquitous and widely used typeface in history.

It is in this spirit that we have created the ultimate Modernist perfume – a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity. Air. Water. You.

Guts & Glory Helvetica The Perfume is 60 ml of distilled water in a numbered limited edition bottle with 24k gold printing, $62. 

(via helvetica-the-perfume.myshopify, found via @archmemory at Twitter)

Filed Under: new fragrances
Tagged With: guts glory, silly

Advertisement


10 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. TheSnailsPajamas says:
    25 November 2013 at 9:28 am

    Seriously now…is this a lighthearted (well, not that $62 is that lighthearted) joke or a one born every minute thing….

    Log in to Reply
    • Robin says:
      25 November 2013 at 9:32 am

      A lighthearted waste of $62, maybe? I don’t know. There are some serious font freaks out there who might like to own it just for the bottle (and hey, that’s all there is). For that matter, I watched all 80 minutes of this (and actually enjoyed it):

      http://en.wikipedia.org/wiki/Helvetica_(film)

      Log in to Reply
  2. Omega says:
    25 November 2013 at 10:23 am

    Air. Water. Boring. Not feelin the bottle either.

    Log in to Reply
    • Robin says:
      25 November 2013 at 11:26 am

      The bottle is very helvetica-ish. Not likely you’ll feel it if you don’t feel love for helvetica.

      Log in to Reply
  3. KateReed says:
    25 November 2013 at 1:19 pm

    So…it’s really just water? Why?

    Log in to Reply
    • Robin says:
      25 November 2013 at 1:51 pm

      Because the point of Helvetica was that you didn’t notice it, as a font. It stayed out of the way. Sorry, best explanation I can give!

      Log in to Reply
  4. Bejoux says:
    25 November 2013 at 6:11 pm

    So what does comic sans smell like?? Could it be raspberry macaroons – I happily nominate Tentations de Nina on the ad blurb alone.

    Log in to Reply
    • Robin says:
      25 November 2013 at 6:51 pm

      Ha — excellent point!

      Log in to Reply
  5. Kaye says:
    25 November 2013 at 7:20 pm

    Well, it made me laugh! Not hard enough to buy it, though… which seems to be the case with a lot of joke products. Sure, it’s funny when you first see it, but will it be funny every time you see it on your dresser thereafter? (On the plus side you CAN display this prominently without worrying about ruining the perfume!)

    Log in to Reply
    • Robin says:
      25 November 2013 at 7:31 pm

      Exactly. It can live on the windowsill for all the difference it makes.

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

3 July ~ damage poll
12 July ~ summer reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.