Demeter has launched Pixie Dust, the latest addition to their Fragrance Library.
The truth is, at Demeter we do not know what Pixie Dust smells like – but we know what it SHOULD smell like: fruity, sugary and light as the air itself. And that describes our Pixie Dust perfectly.
In the Disney version of Peter Pan, when Tinker Bell moves she is trailed by small amounts of pixie dust, and this dust can help humans fly, if they think happy thoughts. At Demeter we clearly want people to think happy thoughts – in fact, one of our main reasons for being is because great fragrance always makes you smile, and we all need more smiles, each day, everywhere.
So Smell Great and Be Happy!
Demeter Pixie Dust is available in 15, 30 or 120 ml Cologne ($6 – $39.50) and in matching bath & body products.
(via demeterfragrance)
Somehow I doubt Tinker Bell would approve, of smelling like “fruity, sugary and light as the air itself.”…. she was a little spitfire.
True. She would have worn Bandit. This is for Wendy.
I can not get into Peter Pan so I don’t know what Tinkerbell is like, but a lot of my friends complain that Disney has re-branded her to be really sweet and giggly. But they’re also rebranding the Snow Queen to be twee so what else can you expect.
Rather cheerful ad copy, which is nice.
Agree!