British niche line Roja Parfums has launched Roja Parfum Haute Luxe, a new limited edition chypre fragrance:
I made this creation using all the materials I love the most. Having been asked constantly, “what do you wear”, usually followed by, “can I buy it?”, I decided to make a small quantity available each year. — Roja Dove
[...] ROJA Haute Luxe, his latest perfume, was originally created ten years ago in response to his heart’s desire for a “smell for himself”. When the fragrance he had worn for almost thirty years was reformulated, he stopped wearing it. And so began work on ROJA Haute Luxe. It took nine months to create this luxurious amber-tinted, gold-leaf flecked perfume; Roja’s very own secret shimmering bespoke.
Formulated without reference to cost, ROJA Haute Luxe is a perfume created using each of the ingredients Roja loves most to build a deep, rich, resinous chypré that is quite simply the world’s most exquisite Haute Luxe parfum; a fragrance of rarity, refined perfection and unrivalled beauty.
The notes feature bergamot, rose de mai, jasmine, ylang ylang, ginger, clove, cinnamon, oakmoss, vetiver, patchouli, cedar, amyris, vanilla, orris, benzoin, amber, labdanum and storax, plus gold leaf for shimmer.
Roja Parfums Roja is available at Harrods in 100 ml, £2,500.
(via press release)