French niche line Histoires de Parfums has launched Make Perfume Not War, a new unisex limited edition charity-oriented fragrance:
An entrepreneur by nature and a happy father of four children, I have long wanted to sponsor a cause that is close to my heart: helping children.
That is why I am launching « Make Perfume Not War » a unisex Eau de Parfum that, for each bottle sold, the sum of $50 will be contributed to causes dedicated to helping children around the world.
There are many ways to support children, and I have selected 5 particular causes, which in my eyes, will help to fulfill their needs and encourage their development: education, the arts, sports, technology and micro-credit. Each one of these causes on its own promotes and enriches children’s growth and development. Together they to create a sense of balance and well-being.
[...] A citrus activist leaps for a rush of freedom in perfect citrusy tranquility, followed by flowers and fruits that come together in a soft and milky heart. Peace finally arrives on the scene, lulled by a trail of musk.
The notes feature orange, lemon, grapefruit, tangerine, bergamot, mango, pineapple, peach, freesia, lilac, cyclamen, white musk, vanilla, tonka bean and blond woods.
Consumers can choose which of the five causes they would like to fund with their purchase.
Histoires de Parfums Make Perfume Not War is $205 for 120 ml Eau de Parfum. 1000 bottles were produced; more information is available at the fragrance's website.