Belgian researchers report the enticing aroma of chocolate inspired bookstore shoppers to stick around longer, and boosted sales of certain genres.
— Read more at Chocolate: The Scent That Could Save Struggling Bookstores at The Inquisitr.
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It depends on how realistic the scent is. I am a chocoholic and if swirls of aromatic Eau de real Belgian Chocolate were wafting in a book store the next second would see me looking for a cup. On the other hand cheap chemical chocolate aroma (like Yves Rocher shower gel for example) would leave me cold.
True! Whatever they had must have worked.