• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Dawn Spencer Hurwitz Matsu ~ new fragrance

Posted by Robin on 10 July 2013 9 Comments

Dawn Spencer Hurwitz Matsu

Indie line Dawn Spencer Hurwitz has launched Matsu, a new fragrance:

“Pine Tree” in Japanese, Matsu, is the scent of lush forest air, cool, green and refreshing. It has that kind of simplified Japanese aesthetic that feels like not too much but just enough. That is how Matsu is meant to feel: fresh and lively but never over powering or overly complicated. It is just right.

A refreshing bergamot citrus to green wood scent with lush leafy green nuances and a touch of humidity.

Dawn Spencer Hurwitz Matsu is available in 1 dram, 10 and 30 ml Eau de Parfum; samples are also available.

(via dshperfumes)

Filed Under: new fragrances
Tagged With: dawn spencer hurwitz

Advertisement


9 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Marjorie Rose says:
    10 July 2013 at 1:14 pm

    OJ Woman has forever convinced me to at least *try* any scent with a piney/ resinous wood note, but in my mind, this one smells more masculine. Of course, one never can tell from a list of notes!

    Log in to Reply
    • Robin says:
      10 July 2013 at 5:40 pm

      This one really sounds lovely, maybe from the sound of it, not as dark or heavy as the OJ? I wouldn’t think of OJ Woman as having a Japanese aesthetic.

      Log in to Reply
      • Marjorie Rose says:
        10 July 2013 at 7:33 pm

        No, I agree that this is unlikely to have much in common with OJ Woman. Just an association I have with pine notes–for good or ill.

        Japanese aesthetic makes me think sheer and sort of clean without being laundry-soap musky–like Kenzo Amour. I assume that’s a fair assumption?

        Log in to Reply
        • Robin says:
          10 July 2013 at 8:13 pm

          I don’t know…it always makes me thing of CdG Kyoto or something like that…spare, not as sweet as Amour. But we’re both guessing!

          Log in to Reply
  2. Oakland Fresca says:
    11 July 2013 at 12:47 am

    For a moment there I was so excited. Friends just had a baby girl, named Matsu. And I have promised her, the baby, that I will be her guide in perfumes the minutes she is old enough to press a spray top. So I thought, what better way to seal this promise than with a gift of perfume called Matsu… But Matsu, the baby, is named after the Chinese sea goddess… Not a Pine Tree…. Goodness. Pine Tree perfume. Tsk. Tsk. (Yes. I read the notes… I know.)

    Log in to Reply
    • Robin says:
      11 July 2013 at 9:44 am

      Hey. At least smell it, right?

      Log in to Reply
      • Oakland Fresca says:
        11 July 2013 at 10:47 am

        Grumble grumble :)

        Log in to Reply
  3. FearsMice says:
    11 July 2013 at 7:31 am

    Having lived in Japan for some time, I’m really looking forward to trying this!

    Log in to Reply
    • Robin says:
      11 July 2013 at 9:44 am

      :-)

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "The best gourmand scents for a sophisticated sugar high" (harpers bazaar) https://t.co/SAgN9Cf7tc, 8 hours ago
  • Updated info on Carolina Herrera Good Girl Blush https://t.co/OY8AXDcdIa https://t.co/qvlUuLHFtm, 22 hours ago
  • "LVMH and L’Oréal Enter Bidding War for Stake in Aesop" (happi) https://t.co/z1IBHIooH8,
  • "House of Creed partners with Robbi to capitalise on China’s collectible toy craze" (campaignasia)… https://t.co/AtFJUHQSor,
  • @NamiWallace Good luck!,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2022
November 2022
October 2022
September 2022
August 2022
July 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

4 January ~ damage poll
4 February ~ winter reading poll

TBA April ~ swap meet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.