Maison Francis Kurkdjian will launch Aqua Vitae in August. The new spicy and fresh unisex fragrance was inspired by a trip to Formentera.
The notes include lemon, mandarin, hedione, tonka bean and guaiac wood.
Maison Francis Kurkdjian Aqua Vitae will be available in 70 or 200 ml Eau de Toilette.
(via extrait.it, alfemminile, allure.ru)
This is a perfect example of how Marketing teams work on the consumer’s psyche.
There are some people who just don’t know what do do with their money nowadays…They are probably willing to pay 10-20 times the price of a fresh and fleeting eau de cologne for the same exact effect just because of name and packaging.
I’m becoming a bit bitter in my old years!
Hmmm….I hate to agree w/o having even smelled it — might be marvelous, and might not be so fleeting. That said, I am not willing to shell out big bucks for a classic edc.