Zippo has launched a new duo of youth-oriented fragrances, FeelZone:
The restyled design elements of Zippo Fragrances new youth line are perfectly in tune with the tastes of the new generation of consumers: the bottle’s shape is smart and portable, and its eye catching colours make it exceedingly fashionable. Zippo’s new concept targets the Hi-Tech generation, and is designed to inspire a sense of community. This aim is realisable because young people live in a hyper-interconnected world between reality and virtuality, where streams of thought and behaviour travel at light-speed through a completely wireless environment.
FeelZone for Her ~ a fruity gourmand with bergamot, peach, lemon, plum, apple, green accord, freesia, lily of the valley, jasmine, rose, tagete, white musk, caramel and precious woods.
FeelZone for Him ~ an aromatic fougère aromatic with bergamot, cardamom, blackcurrant, orange, lime, black pepper, lavender, nutmeg, geranium, violet, cashmere wood, tonka bean, orange blossom, clary sage, vetiver and incense..
The Zippo FeelZone fragrances are available in 40 and 75 ml Eau de Toilette and in matching bath & body products.
(quote via zippofragrances, additional information via exportmagazine.net)
FeelZone? Seriously? This reads like sly satire. “FeelZone: 4 when u want all the feelz.”
The PR is so like CK In2U — they’re a few years late on this theme.
The name sounds like a “FriendZone Foreva!”
Sooooo goood!
That would work too.
Zippo: for those who want to smell like lighter fluid…
They’ve got so many fragrances now — can only assume the number of consumers who remember the smell of lighter fluid is small
The name, in combination of that ad photo of him feeling her zone, is ultra-gross. Who is going to find this marketing appealing?
For god’s sake don’t get drunk at a bar and whip out the wrong one! You’d either spray cologne in your face or light fire to your hair, both would be bad!
FeelZone? That’s like a rejected name for a line of condoms.
Zippo as in the lighters? And these are a redesign, which means this is not the first time Zippo has ventured into the fragrance market? That is one strange combination of products! The ad copy sounds like it was written by a middle aged marketing executive desperate to get the client to sign a contract. “If you don’t get on board, Kellogg’s is really really interested!”
Click on the Zippo tag above…they’ve got quite a few.
Where have I been?
Doing something more important