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Zippo FeelZone ~ new fragrances

Posted by Robin on 21 March 2013 14 Comments

Zippo FeelZone fragrances

Zippo has launched a new duo of youth-oriented fragrances, FeelZone:

The restyled design elements of Zippo Fragrances new youth line are perfectly in tune with the tastes of the new generation of consumers: the bottle’s shape is smart and portable, and its eye catching colours make it exceedingly fashionable. Zippo’s new concept targets the Hi-Tech generation, and is designed to inspire a sense of community. This aim is realisable because young people live in a hyper-interconnected world between reality and virtuality, where streams of thought and behaviour travel at light-speed through a completely wireless environment.

FeelZone for Her ~ a fruity gourmand with bergamot, peach, lemon, plum, apple, green accord, freesia, lily of the valley, jasmine, rose, tagete, white musk, caramel and precious woods.

FeelZone for Him ~ an aromatic fougère aromatic with bergamot, cardamom, blackcurrant, orange, lime, black pepper, lavender, nutmeg, geranium, violet, cashmere wood, tonka bean, orange blossom, clary sage, vetiver and incense..

The Zippo FeelZone fragrances are available in 40 and 75 ml Eau de Toilette and in matching bath & body products.

(quote via zippofragrances, additional information via exportmagazine.net)

Filed Under: new fragrances
Tagged With: zippo

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14 Comments

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  1. Gnosmic says:
    21 March 2013 at 12:01 pm

    FeelZone? Seriously? This reads like sly satire. “FeelZone: 4 when u want all the feelz.”

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    • Robin says:
      21 March 2013 at 12:11 pm

      The PR is so like CK In2U — they’re a few years late on this theme.

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  2. lucasai says:
    21 March 2013 at 12:14 pm

    The name sounds like a “FriendZone Foreva!”

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    • Ari says:
      21 March 2013 at 12:26 pm

      Sooooo goood!

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    • Robin says:
      21 March 2013 at 3:08 pm

      That would work too.

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  3. AnnieA says:
    21 March 2013 at 12:46 pm

    Zippo: for those who want to smell like lighter fluid…

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    • Robin says:
      21 March 2013 at 3:08 pm

      They’ve got so many fragrances now — can only assume the number of consumers who remember the smell of lighter fluid is small 🙂

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  4. Thalia says:
    21 March 2013 at 12:51 pm

    The name, in combination of that ad photo of him feeling her zone, is ultra-gross. Who is going to find this marketing appealing?

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  5. Kelly Red says:
    21 March 2013 at 12:52 pm

    For god’s sake don’t get drunk at a bar and whip out the wrong one! You’d either spray cologne in your face or light fire to your hair, both would be bad!

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  6. TheSnailsPajamas says:
    21 March 2013 at 1:10 pm

    FeelZone? That’s like a rejected name for a line of condoms.

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  7. Dzingnut says:
    21 March 2013 at 1:14 pm

    Zippo as in the lighters? And these are a redesign, which means this is not the first time Zippo has ventured into the fragrance market? That is one strange combination of products! The ad copy sounds like it was written by a middle aged marketing executive desperate to get the client to sign a contract. “If you don’t get on board, Kellogg’s is really really interested!”

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    • Robin says:
      21 March 2013 at 3:09 pm

      Click on the Zippo tag above…they’ve got quite a few.

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  8. Dzingnut says:
    21 March 2013 at 3:12 pm

    Where have I been?

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    • Robin says:
      21 March 2013 at 4:33 pm

      Doing something more important 😉

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