Niche line Puredistance has launched Opardu, a new fragrance for women:

The word OPARDU expresses a deep longing for the bygone days of dreamy opulence and true romance.

Puredistance OPARDU has an instant hypnotizing effect that revives memories of love, romance and seduction. Be prepared for a perfume that will bring you back to the velvety nightlife of Paris in earlier days.

Central to the 'feeling' of OPARDU have been the expressive paintings of Kees van Dongen, in particular one of his illustrations for the book 'PARFUMS' by Paul Valéry, published in 1945 in a limited edition of 1000.

When Jan Ewoud Vos showed this illustration of Kees Van Dongen - a rich and lush bouquet of flowers - to Annie Buzantian, the famous Master Perfumer from New York, she instantly fell in love with it. She also felt this nostalgic feeling for the early years of the last century; the golden age of perfumery.

The notes feature tuberose, gardenia, rose, lilac, carnation, jasmine, heliotrope and cedar.

Puredistance Opardu is available now at Luckyscent, in 17 ($198) or 100 ($590) ml Extrait de Parfum.

(quote via puredistance, additional information via luckyscent)