Posted by Robin on 11 July 2012 7 Comments
Making candles at Diptyque.
Should we still believe in fairy tales?
This is a very nice PR video depicting an artisan and a few hand made candles.
if you take into consideration French labor cost (the 35 hour week, 8 weeks yearly paid vacation, unemployment paid at 75% for 2 years and retirement age at 60) these candles would have to be priced over a 1000 Euros a piece in order to generate benefits for Dyptique.
France is also one of the most restrictive countries when it comes to employee safety. The reality may be a mass chain production in a large plant where employees wear caps, goggles and biohazard suits and where these candles are machine produced in huge numbers in order to satisfy global distribution.
When I worked in the cosmetic industry, if a cream priced at $100 to the consumer was to cost the company more than $1 including packaging, its development was turned down!
It’s a lovely video. I did not assume it took place in France, and hey, nothing would surprise me…
(And will add that I’m not fond of their candles anyway. Kevin warned me the wax doesn’t burn evenly, even when burned “properly”, & the wicks always screw up, and he was right — my least favorite high end candle I’ve ever bought. They do smell great though!)
I’m not sure it’s enough reason to discard the concept of beauty and the appreciation of, though. You’d need to live in the woods by yourself only eating and using products picked and made by your own hands to have 100% faith in realism. I think the average consumer is wise to the reality of modern consumption but at the same time knows being cynical in regards to everything they buy would probably kill a lot of joy.
I would agree with that too.
I don’t know if the is true like Ericgmd said, but when I watch videos like this I really want to wear there! It seems like an amazing job at least in the promo video
I must have been zoning out while writing the comment? Or maybe wanting to wear diptyque
It does seem quite low key & enjoyable (and nice smelling), agree!
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