Nicole Richie will launch Nicole by Nicole Richie in September. The new fragrance for women is being introduced under licensing arrangements with TPR Holdings, and was reportedly "inspired by the layered scents her mother wore when Nicole was a child".
Nicole by Nicole Richie was developed by perfumer Steve DeMercado; notes feature blackberry, orange, amber, Moroccan rose, lily of the valley, papyrus, cashmere woods, sandalwood, sugared patchouli and vanilla.
Nicole by Nicole Richie will be available in 50 and 100 ml Eau de parfum. It will be sold in Macy's, Nordstrom and Dillard's, among other stores. Look for a flanker next summer, and a second pillar scent next August.
(via wwd)
Not a fan of Nicole Richie, but I appreciate her company’s angle here in marketing, paying homage to her mother, and Nicolle’s memory of her mother’s perfumes. I find it a little bit refreshing instead of the usual “scent of celestial skies” or other such non-scent hogwash we come across today.
But we better wait for the official press releases, LOL…no idea how they will describe this! But the description they gave WWD is reasonably down to earth, agree.
Hmmm… First Madonna does a fragrance that evokes the memory of her mother, now this follows within 6 months. Do we see a new trend in celebu-scents here?
Could be! In this case, she says her mother wore scented lotions + oils + perfume, no mention of brands.
The bottle is basically a cross between Incognito and Elizabeth Taylor Black Pearls, but it’s not boring, I’ll give it that.
Ha…I’ll give it that too.
Something about it reminds me of the bottle of Decadence perfume.
The sugared patchouli confuses me. I never hold much hope for these celebrity scents. And, what’s with simultaneously announcing your flankers? That doesn’t instill much confidence. IMHO the bottle looks like the Eiffel Tower as a Plug-In.
Guessing they’re just telling us it’s sweet 🙂
I was grasping for words to describe that bottle, but I think you nailed it.
“Look for a flanker next summer, and a second pillar scent next August.”- Wait a minute…. there is already plans to extend her line? That is a bit premature.
I think it’s the usual, they just don’t always say so.
This. They’re planned, names are trademarked and juices are made WAYY before we find out about them. Beyonce had Beyonce Heat Rush picked out, packaging made, etc before Beyonce HEAT was even announced
That being said, I’m interested to try this. Since she stepped away from Paris she’s been really interesting
i think she’s the most boring of all the famous-for-being-famous women. I thought she’d gone away actually, surprised she is still considered to be capable of selling perfumes.
I don’t like patchouli at the best of times, so sugared patchouli sounds positively sickening to me. Striking bottle though.
The notes sound particularly nice but that bottle is kinda Wonky! Looks like that BUTT UGLY Bottle of Mariah Carey’s Forever! YIKES AND GADZOOKS! But Nicer… 🙂
Why are celebrity perfume bottles always so ugly…
Blah. Reminded me of Glow after Dark and Kim K Gold. Didn’t dig the bottle in person either. Oh well. : )
Uh oh! I am getting *very* behind on the celeb launches of 2012, better get over to Macy’s…
Yeah I’m definitely getting an Euphoria vide from this one too. Of course it doesn’t beat my beloved Euphoria but I’m definitely getting it in Nicole. : )