Swiss niche line Vero Profumo will launch Mito, a new green floral fragrance, in September. Mito pays homage to Italy, and took inspiration from "the elements, from nature and architecture, classicism and modernity, which intersect at the Villa d’Este in Tivoli".
The warm air is pervaded by a pleasant sensation of white flowers, jasmine and newly blooming magnolias, garlands of moist moss, aromatic leaves and proud cypresses. Slowly the fragrance rises. Up, up, higher and higher still, to join, all of a sudden, the crystalline jets gushing in the fountains and resting on the mirrors of water in the garden. Millions of miniscule water particles intertwine to create a shining, perfumed veil that rests on the cold marble shoulders of countless statues: gods, nymphs, fauns, dragons and mermaids. Time has stood still in the garden: yesterday is today is tomorrow.
For a moment the perfume fills our desire, satisfies our need for lightness and our yearning for better times.
The myth of a timeless eternity.
The notes feature citrus, magnoli, jasmine, galbanum, hyacinth, cypress and moss.
Vero Profumo Mito will be available in 50 ml Eau de Parfum, €145.
(via press release)
Update: see a review of Vero Profumo Mito.