Swiss niche line Vero Profumo will launch Mito, a new green floral fragrance, in September. Mito pays homage to Italy, and took inspiration from "the elements, from nature and architecture, classicism and modernity, which intersect at the Villa d’Este in Tivoli".
The warm air is pervaded by a pleasant sensation of white flowers, jasmine and newly blooming magnolias, garlands of moist moss, aromatic leaves and proud cypresses. Slowly the fragrance rises. Up, up, higher and higher still, to join, all of a sudden, the crystalline jets gushing in the fountains and resting on the mirrors of water in the garden. Millions of miniscule water particles intertwine to create a shining, perfumed veil that rests on the cold marble shoulders of countless statues: gods, nymphs, fauns, dragons and mermaids. Time has stood still in the garden: yesterday is today is tomorrow.
For a moment the perfume fills our desire, satisfies our need for lightness and our yearning for better times.
The myth of a timeless eternity.
The notes feature citrus, magnoli, jasmine, galbanum, hyacinth, cypress and moss.
Vero Profumo Mito will be available in 50 ml Eau de Parfum, €145.
(via press release)
Update: see a review of Vero Profumo Mito.
I am SO looking forward to trying this. Thus far, as a brand, Vero Profumo hasn’t struck a single false note.
It does sound nice!
This is very exciting! I love Rubj and have been looking forward to a new release by VP.
Hope we will all love it. I do love magnolia, and there aren’t enough good magnolia fragrances.
Ooh, can’t wait to try this!
“The myth of a timeless eternity” Really? Is there a type of eternity that is not timeless?
Presumably, that is why it is a myth, LOL…
Ha!
Looking forward to trying this one; so far I love both Rubj and Kiki. Haven’t yet tried Onda, but own a sample of that one. I like it that she takes her time in bringing out perfumes.
The ad copy is delightfully silly, as usual.
Want, want, want. I really admire Vero’s fragrances, and I’ve been on a green-floral jag lately. Great bottle, too.
I have a sort of attraction/repulsion relationship with Onda which is likely to turn into love in the right weather. Don’t think the others really appealed to me, but this sounds worth trying.
But did that pretty bottle fall on that tiny woman, or what??? Being trapped under a giant perfume bottle WOULD feel like an eternity, wouldn’t it?
Bowing to your superior powers of observation, as always! I didn’t even see the poor smushed woman until your comment. I was so deliriously excited about a new Vero Kern fragrance, even one with overblown prose, I did not examine the drawing closely.
The mentions of water, fountains and the word moist all give me pause. Watery scents are not for me. No offense to those who like aquatic scents, but calone makes me cringe. Here’s hoping the green moss, magnolia and cypress notes dominate. I’ve loved everything else from this house, even the crazed caramel and lavender of Kiki, which I’d not predict liking from the notes, so here’s hoping…
Nozknoz, you’ll have to tell us if you find a season for Onda, and which version (extrait or EdP) you try. I wear it most in the fall, but early spring sees skin time, too. I like both formulae, but if I could have only one, I’d choose extrait. Now, if I could have only one VP fragrance, I’d probably go with Rubj EdP, and Angela’s ravished ballerina image
Be well!
Lost comment, reposting for Nozknoz:
HS, I have the extrait of Onda. We had such an early and unseasonably warm spring here, that I was starting to wear spring scents in January. I’m really looking forward to renewing my acquaintance in fall and winter.
Mito does sound wonderful, and it’s hard to imagine that the person who did Onda would ever resort to calone. At least we can hope!
She had me at “Villa d’Este,” which is one of my favorite places in the world. Water gushing up like geysers, water running down the balustrades, water spurting out of the goddess Diana’s myriad boobs, water powering a gosh-darn hydraulic organ! I’d try it even it weren’t from Vero Profumo, but that name makes me even more hopeful for something interesting.
I received my sample of Mito today (thanks to the generous folks at Campomarzio70) and it is gorgeous, probably my favorite of all Kerns
It is, indeed, very “Italian” – fresh, clean but with spicy undertones of cypresses&moss, with lushious citrus – reminiscent of a refreshing and cool lemonade sipped while sitting under a tree of white flowers in bloom. The opening reminds me of a strong cologne (fresh, citrusy and watery in a good way) with the cistruses and cypres slowly spiking (really, they seem to grow more intense instead of fading out) just to be slowly pushed back after a while by creamy white flowers with a subtle animalistic undertone. And just to wrap it up – the drydown smells heavenly like summer, pure happiness.
It’s pretty, very pretty and definitely unisex. Worth a try, ladies and gentlemen. Do try it. Full bottle worthy!
Lost comment, reposting for Nozknoz:
Zara – your description has me itching to smell this! It sounds perfect and like nothing else that I have! Thanks for the update!
I’ve been thinking about magnolias, since the huge saucer magnolias are in full bloom here now. They have a very pervasive but not at all heavy lemony scent. The earlier mauve ones have a rich white flower scent. It sounds like this wonderful perfume could encompass both.