• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Vero Profumo Mito ~ new fragrance

Posted by Robin on 14 June 2012 17 Comments

Vero Profumo Mito

Swiss niche line Vero Profumo will launch Mito, a new green floral fragrance, in September. Mito pays homage to Italy, and took inspiration from "the elements, from nature and architecture, classicism and modernity, which intersect at the Villa d’Este in Tivoli".

The warm air is pervaded by a pleasant sensation of white flowers, jasmine and newly blooming magnolias, garlands of moist moss, aromatic leaves and proud cypresses. Slowly the fragrance rises. Up, up, higher and higher still, to join, all of a sudden, the crystalline jets gushing in the fountains and resting on the mirrors of water in the garden. Millions of miniscule water particles intertwine to create a shining, perfumed veil that rests on the cold marble shoulders of countless statues: gods, nymphs, fauns, dragons and mermaids. Time has stood still in the garden: yesterday is today is tomorrow.

For a moment the perfume fills our desire, satisfies our need for lightness and our yearning for better times.

The myth of a timeless eternity.

The notes feature citrus, magnoli, jasmine, galbanum, hyacinth, cypress and moss.

Vero Profumo Mito will be available in 50 ml Eau de Parfum, €145.

(via press release)

Update: see a review of Vero Profumo Mito.

Filed Under: new fragrances
Tagged With: vero profumo

Advertisement


17 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Persolaise says:
    14 June 2012 at 9:03 am

    I am SO looking forward to trying this. Thus far, as a brand, Vero Profumo hasn’t struck a single false note.

    Log in to Reply
    • Robin says:
      14 June 2012 at 10:59 am

      It does sound nice!

      Log in to Reply
  2. ladymurasaki says:
    14 June 2012 at 9:37 am

    This is very exciting! I love Rubj and have been looking forward to a new release by VP.

    Log in to Reply
    • Robin says:
      14 June 2012 at 2:23 pm

      Hope we will all love it. I do love magnolia, and there aren’t enough good magnolia fragrances.

      Log in to Reply
  3. FragrantWitch says:
    14 June 2012 at 10:38 am

    Ooh, can’t wait to try this!

    Log in to Reply
    • Robin says:
      14 June 2012 at 2:24 pm

      🙂

      Log in to Reply
  4. Perfumista8 says:
    14 June 2012 at 2:14 pm

    “The myth of a timeless eternity” Really? Is there a type of eternity that is not timeless?

    Log in to Reply
    • Robin says:
      14 June 2012 at 2:24 pm

      Presumably, that is why it is a myth, LOL…

      Log in to Reply
      • Perfumista8 says:
        14 June 2012 at 3:24 pm

        Ha!

        Log in to Reply
  5. austenfan says:
    14 June 2012 at 5:00 pm

    Looking forward to trying this one; so far I love both Rubj and Kiki. Haven’t yet tried Onda, but own a sample of that one. I like it that she takes her time in bringing out perfumes.
    The ad copy is delightfully silly, as usual.

    Log in to Reply
  6. Emily says:
    14 June 2012 at 8:29 pm

    Want, want, want. I really admire Vero’s fragrances, and I’ve been on a green-floral jag lately. Great bottle, too.

    Log in to Reply
  7. nozknoz says:
    14 June 2012 at 10:41 pm

    I have a sort of attraction/repulsion relationship with Onda which is likely to turn into love in the right weather. Don’t think the others really appealed to me, but this sounds worth trying.

    But did that pretty bottle fall on that tiny woman, or what??? Being trapped under a giant perfume bottle WOULD feel like an eternity, wouldn’t it? 😉

    Log in to Reply
    • HemlockSillage says:
      14 June 2012 at 11:11 pm

      Bowing to your superior powers of observation, as always! I didn’t even see the poor smushed woman until your comment. I was so deliriously excited about a new Vero Kern fragrance, even one with overblown prose, I did not examine the drawing closely.

      The mentions of water, fountains and the word moist all give me pause. Watery scents are not for me. No offense to those who like aquatic scents, but calone makes me cringe. Here’s hoping the green moss, magnolia and cypress notes dominate. I’ve loved everything else from this house, even the crazed caramel and lavender of Kiki, which I’d not predict liking from the notes, so here’s hoping…

      Nozknoz, you’ll have to tell us if you find a season for Onda, and which version (extrait or EdP) you try. I wear it most in the fall, but early spring sees skin time, too. I like both formulae, but if I could have only one, I’d choose extrait. Now, if I could have only one VP fragrance, I’d probably go with Rubj EdP, and Angela’s ravished ballerina image 😀 Be well!

      Log in to Reply
      • Robin says:
        16 June 2012 at 7:29 pm

        Lost comment, reposting for Nozknoz:

        HS, I have the extrait of Onda. We had such an early and unseasonably warm spring here, that I was starting to wear spring scents in January. I’m really looking forward to renewing my acquaintance in fall and winter.

        Mito does sound wonderful, and it’s hard to imagine that the person who did Onda would ever resort to calone. At least we can hope!

        Log in to Reply
  8. lilydale aka Natalie says:
    14 June 2012 at 11:35 pm

    She had me at “Villa d’Este,” which is one of my favorite places in the world. Water gushing up like geysers, water running down the balustrades, water spurting out of the goddess Diana’s myriad boobs, water powering a gosh-darn hydraulic organ! I’d try it even it weren’t from Vero Profumo, but that name makes me even more hopeful for something interesting.

    Log in to Reply
  9. zara says:
    15 June 2012 at 7:28 am

    I received my sample of Mito today (thanks to the generous folks at Campomarzio70) and it is gorgeous, probably my favorite of all Kerns 🙂
    It is, indeed, very “Italian” – fresh, clean but with spicy undertones of cypresses&moss, with lushious citrus – reminiscent of a refreshing and cool lemonade sipped while sitting under a tree of white flowers in bloom. The opening reminds me of a strong cologne (fresh, citrusy and watery in a good way) with the cistruses and cypres slowly spiking (really, they seem to grow more intense instead of fading out) just to be slowly pushed back after a while by creamy white flowers with a subtle animalistic undertone. And just to wrap it up – the drydown smells heavenly like summer, pure happiness.

    It’s pretty, very pretty and definitely unisex. Worth a try, ladies and gentlemen. Do try it. Full bottle worthy!

    Log in to Reply
    • Robin says:
      16 June 2012 at 7:30 pm

      Lost comment, reposting for Nozknoz:

      Zara – your description has me itching to smell this! It sounds perfect and like nothing else that I have! Thanks for the update!
      I’ve been thinking about magnolias, since the huge saucer magnolias are in full bloom here now. They have a very pervasive but not at all heavy lemony scent. The earlier mauve ones have a rich white flower scent. It sounds like this wonderful perfume could encompass both.

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

3 July ~ damage poll
12 July ~ summer reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.