The whiff of the Arab spring is reaching the shores of Europe. This time it's not the smell of tear gas, pepper spray or burning rubber but a substance rather more fragrant.
As western minds grapple with the political conundrums of the region, so western designers such as Christian Dior, Tom Ford and Giorgio Armani are showing greater interest in Arab-influenced fragrances.
— Read more at Perfume brands get whiff of profit from Arabian scents at the Guardian. The article totally misses the point, though, that the "whiff of profit" these brands are after is not from consumers in the West.