Take it for a ride. "Pick it and put it on the car seat as you drive home," Marriott says. "As you drive, you can pick up that fragrance on the ride. It could be the enclosed atmosphere. Maybe the humidity goes higher. I don't know."
— Works for fragrance blotters too, but Michael Marriott is talking about roses, and how to get the most out of their fragrance; he works for David Austin Roses. Read more at A nose for the rose at the Chicago Tribune.