Demeter has launched Moonbeam, a new fragrance:
A fascinating and unique combination of green leaves, Jasmine, Lily of the Valley, Amber and precious Woods, Demeter’s Moonbeam captures the dual nature of the moonbeam, reflecting elements of both the innocence of light and the passion of night.
Inspired by the poetry of Shelley, Moonbeam in [sic] a study in the contrasts between light and dark:
See! the mountains kiss high heaven,
And the waves clasp one another;
No sister flower would be forgiven,
If it disdained it's brother;
And the sunlight clasps the earth,
And the moonbeams kiss the sea;--
What are all these kissings worth,
If thou kiss not me?Love's Philosophy by Percy Bysshe Shelley (1803-1822)
Demeter Moonbeam is available in 15, 30 or 120 ml Cologne ($6 – $39.50) and in matching bath & body products.
(via demeterfragrance)
Nice concept. I would have prefered it without either jasmine or amber, but need to try it first.
It’s interesting for Demeter — they don’t usually do abstract stuff like this.
Proposal: instead of coming up with their own horrid ad copy, niche lines should all be forced to use Shelley poems for the ad copy.
Sigh. So, so beautiful.
Poor Shelley though! That isn’t probably the immortality he was hoping for 🙂
Green leaves, jasmine… I am curious. A study in the contrast between light and dark… it sounds like an art foundation course theme.
It does!
Maybe California Governor Jerry Brown could be the celebrity spokesperson for this fragrance. During the 1970’s he was known as “Governor Moonbeam” for his strange ways. Yup, I can see him now relaxing in his office, looking into the camera and saying, “Hi…I’m Jerry Brown, Governor of the cash-strapped State of California. Whenever I get nostaltic for those days in the 70’s when I hung out with Linda Ronstadt and the Eagles and had Mexican food at Lucy’s El Adobe over in Hollywood, I sniff a little of Demeter Moonbeam…one sniff of it and I’m back there already.”
I forgot to mention…soundtrack for the ad should be Van Morrison’s “Moondance.”
I went to school with a girl that insisted on being called “Moonbeam.” 😉 I think she was before her time…
Did the poet really die at the young age of 19?
How tragic. Dont know much about poetry in general but I agree..this piece is devastatingly beautiful.
Oh dear no, they got his birth date wrong. He was 29, not 19.
http://en.wikipedia.org/wiki/Percy_Bysshe_Shelley