Indie line Dawn Spencer Hurwitz has launched Guimauve de Soie, a new fragrance for women:
A brand new design collaboration with Carrie Meredith from "eyeliner on a cat" blog is an abstraction of texture and synesthetic color (and a slight play on words: guimauve) which translates to "Silk Marshmallow".
There's a kind of dada-esque quality to the name, which I love, that speaks to the silky 'texture' of the fragrance and it's overall "grey-blue-violet" tonality (connoted by the main orris note and is the 'mauve' reference). The odd (but wonderful) balance of orris - violet - animalic nuances counterbalanced with gourmand notes of anise and cocoa beans is quite unexpected. The gourmand aspects bring the idea of "marshmallow" into a new focus.
Additional notes include anise, bergamot, bitter almond, lemon, ozone, ambrette, rose, mimosa, orris, violet and violet leaf, sandalwood, civet, cocoa beans, oakmoss, heliotrope, musk, tonka bean and vanilla.
Dawn Spencer Hurwitz Guimauve de Soie is available in Eau de Parfum and Parfum ($23-110); samples are also available.